So Netflix is finally waking up to the fact customers don't appreciate a significant price hike - like double - as a bolt from the blue. Sure, it was announced in June that they were going to start charging separate fees for DVD delivery and for streaming. If consumers wanted to use both services, it was going to go from roughly $8/mo. to about $16/mo.
I get the fact it costs money to provide these services, but that's something these folks should have known from the get-go. Doubling the price, even with 90 days notice, is crazy. And customers spoke loudly by bailing on Netflix in droves. It didn't help that Netflix announced it is losing the Starz library (Disney and Sony movies) in February of 2012.
I admit I have been using Netflix streaming for most of my streaming content on TV, but I'm finding their content is rather limited. I've enjoyed some of the harder to find stuff, but first-run movies and top-tier content is lacking, in my opinion.
So Netflix CEO Reed Hastings announces the DVD service will spin off into a new company called Qwixter. He's pretty blunt about the fact the new pricing will stand. But the did apologize for not doing a better job of announcing it. That doesn't improve my opinion of this move one whit. I'll keep my streaming for now, will dump my DVD plan. We'll see what happens.
I'll be using my iPad to stream content from Hulu+ and other sources, though. If Netflix doesn't pony up with highly improved streaming service it will be time for a change. It will be interesting to see what happens between now and the end of the year...
What is your streaming pleasure?
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