As a business owner I understand it's important to advertise, but those of us that need it can't afford it. And those that can afford it go over the top.
I've all but given up on broadcast radio. Whenever I hear the phrase "more music..." I know we're in for a long set of uninterrupted commercials. Most of which will insult my intelligence, grate on my nerves, or probably both, Well, that's what my iPod is for.
Broadcast TV isn't much better. Thirty percent (or more) or more of most shows is advertising. Often for other shows. And the ads are repeated until I'm ready to scream - sometimes multiple times in the same break. Don't get me started on the "fine print" that's impossible to read even on my large HDTV screen. Worse yet, I'm paying over $100 a month to watch them! Thank God for my DVR.
Then there are naming rights. Remember when college bowl games had names like the Gator Bowl and the Sugar Bowl? Or when sports venues were named after people,places or (gasp!) the the teams that played in them? And let's not forget the Visa halftime show, the Konica Minolta BizHub Swing Cam and the official this, that or the other of the league.
For those of us who don't have thousands of dollars to spend on marketing, we have to count on people like Elizabeth Case at Yellow Dog Consulting to help us find the best way to get the word out about our awesome products and services.
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